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MarketingDigital

 

Duration: From May 25 to June 19, 2020.

Subjects for this Program:

Subjects:

Introduction to Digital Marketing (20 hours)

Objective:

To provide students with an introductory knowledge of Digital Marketing and Digital Business, as a new way for companies to focus on their clients and potential clients.

To introduce the student to new concepts relating to Marketing and new technologies, as well as placing Digital Marketing in the marketing mix of companies.

The Digital Marketing Plan (20 hours)

Objective:

To offer the necessary knowledge to devise, develop, and execute a digital marketing plan for a company.

To analyze different tools which allow technologically advanced companies to grow along with their role within the digital marketing plan.

Principal Digital Marketing Tools (20 hours)

Objective:

To become familiarized with all the tools which are included in social media and in social business, as well as their main uses and results.

To understand how digital marketing tools are at the service of the digital marketing plan and how they interact with each other.

Web Analysis (20 hours)

Objective:

To have the appropriate means and resources to analyze digital marketing campaigns, as well as knowledge of the most used KPIs.

To teach students to design their own scorecards for measuring the results of digital marketing activities.

A diploma will be awarded by the university.

Number of Class Hours:

90 hours (80 class hours + 10 hours of technical and cultural visits)

  • Technical visits to companies, public and private institutions and entities related to the contents of the course.
  • Cultural visits to the Prado Museum and the "Madrid de los Austrias y de los Borbones".

Enrollment:

To make register, please, first contact with Elena Rodríguez (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Application Deadline:

Before April 14, 2020

Price of the Courses

The price of the courses (without accommodation) is 1.440 euros including, classes, a student card, access to all of the University's services, cultural visits to the Prado Museum and the "Madrid de los Austrias y de los Borbones", technical visits to companies, public and private institutions and entities, a diploma, and your transcript with final grades.

Payment Procedure:

Once the registration is finished, payment will be made through a credit card or by bank transfer. 

Accommodation

The following companies collaborate with Universidad Pontificia Comillas to provide all services associated with accommodations:

  • Students Global Relocation (SGR)

https://www.studentsglobalrelocation.com

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone number: (+34) 910 243 495

Postal Address: calle Mazarredo nº 4

For Comillas students, a discount of 50%, of the service requested, will be given using the code UPCOMILLAS

  • Aluni.Net

https://www.aluni.net/es/

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone number: (+34) 915432034

Postal address: calle Hilarión Eslava nº 12

For Comillas students will be given a discount,

on the service requested, using the code provided by the company.

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone number: 609448304
Postal Address: Cuesta de Santo Domingo, 4 – Local derecho

For Comillas students, a discount of 50%, of the service requested, will be given using the code COMILLAS50

Send to:

Comillas Internacional
Comillas Pontifical University 
C/ Alberto Aguilera, 23.
28015 Madrid, España -Spain
Tel: (34) 91.542.28.00
This email address is being protected from spambots. You need JavaScript enabled to view it.

 

flecha atras

Contact:

To obtain further information, contact:
Comillas International
Elena Rodríguez Prado
E-mail: elenar@comillas.edu
C/ Alberto Aguilera, 23
Tf.: 915 422 800

The International Relations Service is open:
Monday to Thursday 8:30 to 14 and 16:00 to 17:00
Friday 8:30 to 13:30
Summer Hours:
Monday to Friday from 8:30 to 13:30

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