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The AECOC Academic Awards recognize each year Final Undergraduate Degree Projects and Master's Degree Projects presented by University students from all over Spain

PREMIOS AECOC WEB COMILLAS04-12-2018 16:28

Inés Valero Solesio, a student of the Double Degree Program “Master´s Degree in Engineering Management (MEM)”, was presented with a Second Place Award in the category of Marketing and Trade Marketing for her MBA Master's Degree Final Project titled "New Private-Label's Value Proposition & Strategies on Fast-Moving Consumer Goods (FMCG) to Maintain Retailers' Competitive Advantage & Growth Prospects in Times of Economic Recovery ". This title refers to the analysis of new strategies of distributors, to avoid losing the consolidation achieved with distribution brands (MDD) in times of crisis, particularly the phenomenon of the "premiunization" of these brands, which arises from the evolution of tendencies of consumers, who are becoming increasingly demanding in their search for sophisticated, healthy and sustainable products.

 



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